MarTech
The high cost of undervaluing experienced marketing leadership
Loren Shumate highlights why relying on junior marketers for go-to-market roles is a risky strategy. The article argues that experienced leadership is essential for growth, as juniors often lack the expertise to drive complex initiatives.
Read more: MarTech - The high cost of undervaluing experienced marketing leadership
Author: Loren Shumate
The latest AI-powered martech news and releases
Constantine von Hoffman provides a round-up of new AI products and updates in the martech space, covering platform releases and feature enhancements.
Read more: MarTech - The latest AI-powered martech news and releases
Author: Constantine von Hoffman
Marketing gains from AI begin with governance
John Premkumar discusses the importance of embedding ethics, transparency, and oversight in AI marketing initiatives from the outset to ensure responsible scaling.
Read more: MarTech - Marketing gains from AI begin with governance
Author: John Premkumar
Search Engine Land
Google to drop support for several rich result types to simplify the search results page
Google will no longer support structured data for Book Actions, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement, and Vehicle Listing. The move is intended to streamline search results.
Read more: Google to drop support for several rich result types to simplify the search results page
Author: Barry Schwartz
$84 billion lost to ad fraud: What you missed about affiliate abuse in 2025
Bluepear uncovers tactics such as cloaking, fake coupons, and ad hijacking that contributed to $84 billion in ad fraud losses this year.
Read more: $84 billion lost to ad fraud: What you missed about affiliate abuse in 2025
Author: Bluepear
Search Engine Journal
Google Retires 7 Structured Data Features To Streamline Search Results
Matt G. Southern covers Google’s decision to retire seven structured data types, aiming to simplify the search experience without impacting rankings.
Read more: Google Retires 7 Structured Data Features To Streamline Search Results
Author: Matt G. Southern
Ahrefs Blog
86% of Top Mentioned Sources Are Not Shared Across ChatGPT, Perplexity, and AI Overviews
Patrick Stox analyses data showing that only 14% of the top 50 cited sources are shared across ChatGPT, Perplexity, and Google AI Overviews, highlighting the divergence in AI citation patterns.
Read more: 86% of Top Mentioned Sources Are Not Shared Across ChatGPT, Perplexity, and AI Overviews
Author: Patrick Stox
Citations
MarTech: Loren Shumate, Constantine von Hoffman, John Premkumar, Veruska Anconitano
Search Engine Land: Barry Schwartz, Nikki Lam, Laura Schiele, Bluepear
Search Engine Journal: Matt G. Southern, Roger Montti
Ahrefs Blog: Patrick Stox
Share this post